Web Analytics Professional

Ace the Web Analytics Professional Exam in the First Attempt in Just 4 Weeks
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119,056+ enrolled

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

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add to cart Original price was: $699.00.Current price is: $550.00.
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Career transformations

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple choice
  • 80 questions per exam
  • No negative marks for wrong answers
  • 90 minutes duration
  • Proctored online exam
  • One mark awarded for every right answer
  • E-Certificate
Web Analytics Professional Course Syllabus

Curriculum

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

  • Understand Available DM Channels
  • Evaluate DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization
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Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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