Marketing Strategy Specialist

Ace the Marketing Strategy Specialist Exam in the First Attempt in Just 4 Weeks
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112,768+ enrolled

“Marketing Strategy Specialists” facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 140 questions per exam
  • 180-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • Proctored online exam
  • E-Certificate
Marketing Strategy Specialist Course Syllabus

Curriculum

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

  • Determine Pricing Strategies
  • Determine Distribution Strategies

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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