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“Marketing Strategy Specialists” facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
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Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:
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