Marketing Strategy Professional

Ace the Marketing Strategy Professional Exam in the First Attempt in Just 4 Weeks
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135,000+ enrolled

“Marketing Strategy Professional” facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

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add to cart Original price was: $499.00.Current price is: $399.00.
450k

Career transformations

10 +

Workshops every month

100 +

Countries and counting

Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 100 questions per exam
  • 120-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • Proctored online exam
  • E-Certificate
Marketing Strategy Professional Course Syllabus

Curriculum

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

  • Determine Pricing Strategies
  • Determine Distribution Strategies

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget
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Study Material

SMstudy Guide – Marketing Strategy, A Comprehensive Guide to Marketing Strategy – 294 pages

A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. This first book in the SMstudy Guide series focuses on Marketing Strategy, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to building and implementing marketing initiatives, and yields a Marketing Strategy that is comprehensive, aligned across all departments and functions of the business, and designed for success.

Marketing Strategy Professional Student Workbook – 102 pages

A comprehensive workbook covering syllabus areas concerned with Marketing Strategy Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 1 Marketing Strategy.

Marketing Strategy Professional Chapter Test Booklet – 21 pages

Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.

Marketing Strategy Professional Student Case Study 1 – 17 pages

This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Marketing Strategy.

Marketing Strategy Professional Student Case Study 2 – 19 pages

This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Marketing Strategy.

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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