Marketing Strategy Fundamentals

Ace the Marketing Strategy Fundamentals Exam in the First Attempt in Just 4 Weeks
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119,456+ enrolled

“Marketing Strategy Fundamentals” certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. The Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a Marketing Strategy Fundamentals.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 40 questions per exam
  • 60-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • E-Certificate
Marketing Strategy Fundamentals Course Syllabus

Curriculum

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

  • Determine Pricing Strategies
  • Determine Distribution Strategies

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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