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“Marketing Strategy Fundamentals” certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. The Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a Marketing Strategy Fundamentals.
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Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:
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