Marketing Research Specialist

Ace the Marketing Research Specialist Exam in the First Attempt in Just 4 Weeks
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114,870+ enrolled

“Marketing Research Specialists” facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 140 questions per exam
  • 180-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • Proctored online exam
  • E-Certificate
Marketing Research Specialist Course Syllabus

Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

  • Design Research Problem
  • Choose Research Design

  • Collect Secondary Data
  • Collect Primary Data

  • Data Processing
  • Data Analysis

  • Data Interpretation
  • Reporting

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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