Marketing Research Professional

Ace the Marketing Research Professional Exam in the First Attempt in Just 4 Weeks
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115,568+ enrolled

“Marketing Research Professionals” facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

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add to cart Original price was: $499.00.Current price is: $399.00.
450k

Career transformations

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Workshops every month

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 100 questions per exam
  • 120-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • Proctored online exam
  • E-Certificate
Marketing Research Professional Course Syllabus

Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

  • Design Research Problem
  • Choose Research Design

  • Collect Secondary Data
  • Collect Primary Data

  • Data Processing
  • Data Analysis

  • Data Interpretation
  • Reporting

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package
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Study Material

SMstudy Guide – Marketing Research, A Comprehensive Guide to Marketing Research – 325 pages

A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services.This second book in the SMstudyGuide series focuses on Marketing Research, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to planning and executing Marketing Research projects. These projects, if implemented successfully, provide critical insights for taking key Marketing decisions.

Marketing Research Professional Student Workbook – 97 pages

A comprehensive workbook covering syllabus areas concerned with Marketing Research Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 2 Marketing Research.

Marketing Research Professional Chapter Test Booklet – 25 pages

Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.

Marketing Research Professional Student Case Study 1 – 14 pages

This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Marketing Research.

Marketing Research Professional Student Case Study 2 – 15 pages

his includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Marketing Research.

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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