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“Marketing Research Fundamentals” course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, The Marketing Research Fundamentals exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a Marketing Research Fundamentals.
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