Marketing Research Fundamentals

Ace the Marketing Research Fundamentals Exam in the First Attempt in Just 4 Weeks
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130,234+ enrolled

“Marketing Research Fundamentals” course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, The Marketing Research Fundamentals exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a Marketing Research Fundamentals.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 40 questions per exam
  • 60-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • E-Certificate
Marketing Research Fundamentals Course Syllabus

Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

  • Design Research Problem
  • Choose Research Design

  • Collect Secondary Data
  • Collect Primary Data

  • Data Processing
  • Data Analysis

  • Data Interpretation
  • Reporting

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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