Marketing Research Expert

Ace the Marketing Research Expert Exam in the First Attempt in Just 4 Weeks
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120,567+ enrolled

“Marketing Research Experts” are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.

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Career transformations

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Workshops every month

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple Choice
  • 180 questions per exam
  • 240-minute duration
  • No negative marks for incorrect answers
  • One mark awarded for every right answer
  • Proctored online exam
  • E-Certificate
Marketing Research Expert Course Syllabus

Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

  • Design Research Problem
  • Choose Research Design

  • Collect Secondary Data
  • Collect Primary Data

  • Data Processing
  • Data Analysis

  • Data Interpretation
  • Reporting

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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