Digital Marketing Professional

Ace the Digital Marketing Professional Exam in the First Attempt in Just 4 Weeks
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121,754+ enrolled

“Digital Marketing Professional” facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.provided as part of the online certification course.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam
  • One mark awarded for every right answer
  • E-Certificate
Digital Marketing Professional Course Syllabus

Curriculum

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

  • Understand Available DM Channels
  • Evaluate DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

Study Material

SMstudy Guide – Digital Marketing, A Comprehensive Guide to Digital Marketing – 326 pages

A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. The third book in the SMstudy Guide series focuses on Digital Marketing, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to building and implementing digital marketing initiatives, and yields a Digital Makreting Strategy that is comprehensive, aligned across all departments and functions of the business, and designed for success.

Digital Marketing Professional (SCDM – P™) student workbook – 112 pages

A comprehensive workbook covering syllabus areas concerned with Digital Marketing Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 3 Digital Marketing.

Digital Marketing Professional (SCDM – P™) chapter test – 22 pages

Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.

Digital Marketing Professional (SCDM – P™) case study booklet – 14 pages

This includes a real-life scenario and relevant questions revolving around it. It also provides ideal solutions for the questions to enhance the practial understanding of the concepts of Digital Marketing.

Digital Marketing process chart – 2 pages

SMstudy Guide – Digital Marketing, A Comprehensive Guide to Digital Marketing (Spanish) – 326 pages

A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. The third book in the SMstudy Guide series focuses on Digital Marketing, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to building and implementing digital marketing initiatives, and yields a Digital Makreting Strategy that is comprehensive, aligned across all departments and functions of the business, and designed for success.

Digital Marketing Professional student workbook (Spanish) – 112 pages

A comprehensive workbook covering syllabus areas concerned with Digital Marketing Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 3 Digital Marketing.

Digital Marketing Professional chapter test booklet (Spanish) – 22 pages

Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.

Digital Marketing Professional Student Case Study 1 – 14 pages

This includes a real-life scenario and relevant questions revolving around it. It also provides ideal solutions for the questions to enhance the practial understanding of the concepts of Digital Marketing.

Digital Marketing Professional Student Case Study 2 – 15 pages

This includes a real-life scenario and relevant questions revolving around it. It also provides ideal solutions for the questions to enhance the practial understanding of the concepts of Digital Marketing.

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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