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Corporate Sales Professionals are facilitators who ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. They guide the company in the processes required for generating B2B sales and retaining customers through good account management practices. The certification exam is proctored and candidates have two hours to complete 100 multiple choice questions. Candidates are strongly advised to study of the SMstudy® Guide book on Corporate Sales with emphasis on the highly recommended inputs, tools, and outputs for each process. There are no work experience requirements and no mandatory educational hours in addition to the recommended study.
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SMstudy Guide – Corporate Sales, A Comprehensive Guide to Corporate Sales – 351 pages
A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. This fourth book, Corporate Sales, provides a framework for use in the planning and execution of the Corporate Sales. It outlines the best practices and processes to be followed for effective business-to-business (B2B) sales. It provides guidance on activities related to building strong business relationships; successfully working with other businesses to help them see the value in the companys products and services; understanding procurement management; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities.
Corporate Sales Professional Student Workbook – 112 pages
A comprehensive workbook covering syllabus areas concerned with Corporate Sales Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 4 Corporate Sales.
Corporate Sales Professional Chapter Test Booklet – 23 pages
Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.
Corporate Sales Professional Student Case Study 1 – 21 pages
This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Corporate Sales.
Corporate Sales Professional Student Case Study 2 – 22 pages
This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Corporate Sales.
Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:
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