Corporate Sales Professional

Ace the Corporate Sales Professional Exam in the First Attempt in Just 4 Weeks
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105,045+ enrolled

Corporate Sales Professionals are facilitators who ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. They guide the company in the processes required for generating B2B sales and retaining customers through good account management practices. The certification exam is proctored and candidates have two hours to complete 100 multiple choice questions. Candidates are strongly advised to study of the SMstudy® Guide book on Corporate Sales with emphasis on the highly recommended inputs, tools, and outputs for each process. There are no work experience requirements and no mandatory educational hours in addition to the recommended study.

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Course Highlights

  • 6 months access
  • Expert tutor support
  • Fully mobile compatible
  • 2 Examination Retakes Voucher
  • Exam simulator & revision modules
  • PMI Pdu’s (Professional development units)

Exam Format

  • Multiple choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam
  • One mark awarded for every right answer
  • E-Certificate
Corporate Sales Professional Course Syllabus

Curriculum

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

  • Understand Available DM Channels
  • Evaluate DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

Study Material

SMstudy Guide – Corporate Sales, A Comprehensive Guide to Corporate Sales – 351 pages

A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK Guide or SMstudy Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. This fourth book, Corporate Sales, provides a framework for use in the planning and execution of the Corporate Sales. It outlines the best practices and processes to be followed for effective business-to-business (B2B) sales. It provides guidance on activities related to building strong business relationships; successfully working with other businesses to help them see the value in the companys products and services; understanding procurement management; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities.

Corporate Sales Professional Student Workbook – 112 pages

A comprehensive workbook covering syllabus areas concerned with Corporate Sales Professional Certification as defined in the SMstudy Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy Guide, Book 4 Corporate Sales.

Corporate Sales Professional Chapter Test Booklet – 23 pages

Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts.students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.

Corporate Sales Professional Student Case Study 1 – 21 pages

This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Corporate Sales.

Corporate Sales Professional Student Case Study 2 – 22 pages

This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practial understanding of the concepts of Corporate Sales.

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level:

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